FOR IMMEDIATE RELEASE
OVER $230,000.00 RAISED FOR WOMEN WITH BREAST CANCER
Haliburton, Ontario - February 10, 2008 - This past weekend the 9th Annual Kelly Shires Breast Cancer Snow Run was a great success for its second year in Haliburton! With over $230,000.000 in pledges and corporate sponsorship that came in this past weekend.
Kelly Shires she lost her long battle with breast cancer in October 2004 but her memory & spirit were kept strong this past weekend. The enthusiasm was remarkable as over
50 women suited up on February 9, 2008 to participate in this year’s event. The snowy day started off beautifully a moment of silence in memory of those who have lost their battle with breast cancer and a enthusiastic dance to the event theme song “Man, I feel Like a Woman” by Shania Twain. The ladies then headed off on the trails. This exhilarating event was held at the beautiful Delta Pinestone Resort in Haliburton, Ontario. The trails were challenging as each team traveled their designated route to Martin Wood Resort. Special thanks the HSCA for making sure the trails were groomed perfectly for the ride. Many thanks for the thoughtful and wonderful hospitality of Delta Pinestone staff whose extra special efforts did not go unnoticed.
The ladies completed the ride of challenging trails in the afternoon arriving back at Pinestone Resort. The closing ceremonies consisted of group dining, awards, auctions and awards, with Emcee Leslie Davis. “The weekend is always filled with many emotions in remembering those we lost to breast cancer and those who fight it every day” says Stenoff-Cayley, “It is such an honour to be riding to help women in their battle against breast cancer”. Stay tuned for details for our 10th anniversary taking place February 2009.
The theme of Snow Run is “women helping women”. The ride is aimed to raise funds to financially assist women diagnosed with breast cancer and create awareness, from pledge forms to draws and auctions, everything done this day is to help women. All proceeds from this 'Run' and all future ‘Kelly Shires Breast Cancer Snow Run’ events, goes to financially assisting women in their fight with breast cancer.
Many thanks to this year’s participants, volunteers, media partners and Sponsors for their part in making this year so successful. Special thanks to our Platinum level sponsors - Ski-Doo®/Factory Recreation, Royal Distributing, , FXR Racing and the Toronto Snowmobile ATV & Powersport Show for their continuous support Be sure to look for us at the Toronto International Snowmobile, ATV & Powersport Show in October.
Together we can make a difference!
For more information on the event or to apply to the trust:
1-877-436-6467
WWW.BREASTCANCERSNOWRUN.ORG WWW.KELLYSHIRSFOUNDATION.ORG
Suzy Stenoff-Cayley, Co-founder & Director of Media Relations, mediarelations@breastcancersnowrun.org
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FOR IMMEDIATE RELEASE
WOMEN SNOWMOBILE TO HELP FIGHT BREAST CANCER
Haliburton, Ontario – December 1, 2007 - The anticipation continues to grow, as the 9th annual Kelly Shires Breast Cancer Snow Run is just a few short months away! This all-women snowmobile event raises funds to support women with their fight against breast cancer. We are excited that the 9th annual event will take place again, in Haliburton, Ontario on February 9, 2008.
Response for participation has been exceptional for the 9th annual event and our fabulous sponsors continue to support this worthwhile event. This fun packed day will take place at the beautiful Pinestone Resort in Haliburton, Ontario. There are choices of trails to choose from depending each ladies preference and skill. Everyone is encouraged to come and be a part of this magnificent event. We encourage participants to register for the event early and are motivated to raise donations for the event.
To help raise additional funds this year, a raffle will be held on February 9th, 2008 with prizes including a 2008 MZX TNT 500 Ski-Doo (donated by Factory Recreation & Bombardier Recreational Products), a $700.00 Royal Distributing gift certificate (donated by Royal Distributing) and a stay for two at Delta Pinestone Resort (donated by Pinestone Resort). Tickets are only $10.00 each and can be obtained by contacting our office at 1-877-436-6467.
The theme behind the Snow Run is women helping women. The ride is designed to raise these needed funds in financially assisting women with their fight against breast cancer. Participants are encouraged to raises pledges for the charity. Everything from the pledges to raffles and live/silent auctions are done to help raise funds for these women who need it. The Kelly Shires Breast Cancer Snow Run is a registered Canadian charity that raises money for the women who need it. Helping to financially assist women diagnosed with breast cancer, as there are many unforeseen expenses faced which health insurance programs may not cover. The trust provides this assistance to women in these circumstances in order to make their fight with cancer a little less challenging.
We are also excited to advise that the Quebec Chapter will host its 3rd annual event, Randonee de Neiges de Kelly Shires contre le cancer du sein, on February 23, 2008 at the fabulous L’Esterel Resort.
For more information on the event or to apply to the trust:
1-877-436-6467 WWW.BREASTCANCERSNOWRUN.ORG
Suzy Cayley, Co-founder & Director of Media Relations, mediarelations@breastcancersnowrun.org
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FOR IMMEDIATE RELEASE
BRP/SKI-DOO TOQUE SALES BENEFIT WOMEN WITH BREAST CANCER
Midland, Ontario – March 27, 2007 – We are very pleased to announce that BRP/Ski-Doo has donated over $21,000.00 recently to the Kelly Shires Breast Cancer Snow Run through the successful sales of a customized toque created by BRP/Ski-Doo.
The idea for the pink angora toque began in the fall of 2006; it was a concept that took off very quickly with the PAC team at BRP/Ski-Doo, as well as being a first time initiative for the company. Incorporating the Ski-Doo name on the one side of the ladies pink angora toque with the well known symbol of a breast cancer ribbon on the other side. The toque was sold across Canada at Ski-Doo dealers to help raise awareness of the disease and raise funds.
“Ski-Doo has sponsored the charity from it’s inception in 2000 through the support of local Ski-Doo Dealer – Factory Recreation in Midland, Ontario. “We were very excited when BRP/Ski-Doo announced their sponsorship from a corporate level in 2005, which was a goal that Kelly Shires dreamt of before losing her battle with breast cancer in October 2004”, says Cayley, Co-Founder. When the idea for the toque was presented, both groups were very enthusiastic about the project.
The funds from this initiative will be split between the two current chapters, one in Ontario and one in Quebec. Funds raised in Ontario are able to assist breast cancer patients all across Canada. “We are very happy to be able to offer more assistance to breast cancer patients with these new funds coming in from the toque program”, adds Cayley, “In 2006 the need for funding was undeniable and funds were quickly dispersed to breast cancer patients, we started off 2007 with over 50 applicants on a waiting list for funding”.
Special thanks to BRP/Ski-Doo for their continued support of the charity and event. The unique toque program is proof that they support their chosen causes seriously and whole heartedly.
The theme behind the Snow Run is women helping women. The snowmobile ride is designed to raise desperately needed funds to help financially assist women in their fight against breast cancer. The Kelly Shires Breast Cancer Snow Run is a registered Canadian Charity, helping financially assist breast cancer patients with unforeseen expenses faced which may not be covered by health insurance programs. The trust provides assistance to breast cancer patients in these circumstances in order to make their fight against breast cancer a little less challenging. To register for the event, apply for financial assistance or make a donation please contact us at www.breastcancersnowrun.org
For further information or questions:
1-877-436-6467 WWW.BREASTCANCERSNOWRUN.ORG or WWW.KELLYSHIRESFOUNDATION.ORG
Suzy Cayley, Co-Founder/Director/Ontario Event Coordinator
mediarelations@breastcancersnowrun.org